McDonaldization of Starbucks
Good move for the pocketbook. Bad move for sentimental coffee joint lovers. Call us coffee elitists if you must but a sophisticated coffee shop should not have a drive through window.
It’s a cool beautiful day. Four strangers, including myself are enjoying a sensual relaxing environment of warm coffee and quarky tunes. Outside, wrapped around this Starbucks like a train of interconnected toy box cars, are a bunch of souped up individuals with no where to go fast. Eight deep. Two cars are even blocking the pathway of normal traffic, causing an unnatural clog.
Takes 10 minutes to get through the line and 5 or less to order inside.
Meaning? Maximum utility with least cost. In other words maximum satisfaction with minimal effort. Only the experience is removed. Drinking coffee is an experience, not a shot of tequila.
Two ounces of pleasure is better than one pound of indulgence.
It’s a cool beautiful day. Four strangers, including myself are enjoying a sensual relaxing environment of warm coffee and quarky tunes. Outside, wrapped around this Starbucks like a train of interconnected toy box cars, are a bunch of souped up individuals with no where to go fast. Eight deep. Two cars are even blocking the pathway of normal traffic, causing an unnatural clog.
Takes 10 minutes to get through the line and 5 or less to order inside.
Meaning? Maximum utility with least cost. In other words maximum satisfaction with minimal effort. Only the experience is removed. Drinking coffee is an experience, not a shot of tequila.
Two ounces of pleasure is better than one pound of indulgence.